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New Resource From:
Public Impact is a national education policy and management consulting firm based in Chapel Hill, N.C.
We are a team of researchers, thought leaders, tool-builders, and on-the-ground consultants who help education leaders and policymakers improve student learning in K-12 education.
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New Resource from Public Impact on Building Family and Community Demand for Dramatic School Change
District-led, dramatic change efforts in failing schools—including turnarounds and school closures—often face strong resistance from families and communities. Resistance may be based on district-community tensions, failed past school improvement efforts, or a lack of understanding about what is possible in schools.
In this new presentation, we outline nine strategies to address these challenges. Based on 28 interviews with leaders from community-based organizations, school districts, and other groups, these strategies include:
1. Assess political landscape
2. Develop a coherent strategy
3. Identify audiences
4. Identify messengers
5. Build trust with families and communities
6. Justify hopefulness, communicate reality
7. Define stakeholder rules
8. Measure success
9. Sustain the momentum
In addition, we address the following questions:
1. Why is building demand for dramatic change among families and communities such a challenge?
2. Why is it worth the effort?
This presentation was made possible with support from NewSchools Venture Fund and The Joyce Foundation.
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